Diana Cesar is Executive Director and Chief Executive of Hang Seng Bank Limited, Chairman and Non-executive Director of Hang Seng Bank (China) Limited, Chairman of Hang Seng Insurance Company Limited and Chairman of the Hang Seng Index Advisory Committee of Hang Seng Indexes Company Limited. She is also General Manager of the HSBC Group.
Prior to joining Hang Seng Bank, Ms Cesar was Chief Executive of HSBC Hong Kong. She was responsible for steering the business to achieve its strategic objectives by managing client relationships and business partnerships, coordinating with the government and regulatory bodies, and improving employee well-being. She was a member of the Executive Committee for The Hongkong and Shanghai Banking Corporation Limited.
During a wide-ranging career with HSBC, Ms Cesar held leadership roles in marketing, credit cards, consumer loans and mortgages. She was Head of Retail Banking and Wealth Management in Hong Kong and Regional Head of Distribution Strategy and Consumer Propositions for Asia Pacific. Earlier in her career at HSBC, she was seconded to Taiwan as Head of Credit Cards and successfully turned the business around.
Prior to joining HSBC, Ms Cesar worked in Canada and Hong Kong for other global financial institutions, including Citibank and American Express.
Ms Cesar also holds various industry and civic appointments, including:
• Financial Services Development Council (FSDC) - Director and Convenor of FSDC’s Human Capital Committee
• Great Eagle Holdings Limited - Independent Non-executive Director
• Hang Seng School of Commerce - Chairman of the Board of Directors
• Hong Kong Monetary Authority - Member of the Financial Infrastructure and Market Development Subcommittee
• Justice of the Peace appointed by the Government of the Hong Kong SAR
• The Community Chest of Hong Kong - Director, Campaign Committee Co-Chairman, Chairman of Corporate and Employee Contribution Programme Organising Committee and Member of Executive Committee
• The Hang Seng University of Hong Kong - Chairman of the Board of Governors
• The Ho Leung Ho Lee Foundation - Member of the Board of Trustees
• The Hong Kong Institute of Bankers - Vice President and Honorary Certified Banker
• Treasury Markets Association - Council Member
• University Grants Committee - Member
Ms Cesar is also a former Chairperson of the Hong Kong Association of Banks.